The SutherlandGold Goup Presents the First PR Boot Cam For Startups on October 22, 2009, in San Francisco.

Register Today! Early bird pricing is $750 for 2 people. Full price after October 1 is $1000.

One Day Intensive Workshop

For a startup to succeed, it has to attract customers and partners, in a hurry and on the cheap. That means your startup needs great PR, even if you don’t have the resources to hire a top notch PR agency. This one-day workshop will give executives from early stage startups the tools they need to build a successful in-house PR program and start telling their company’s story to the consumers, influencers and investors who matter most.

Who Should Attend?

  • Founders and CEOs
  • Marketing execs
  • Anyone else responsible for PR at a startup

Speakers

Michael Arrington

Founder and Editor, TechCrunch

Adam Berrey

Entrepreneur in Residence, General Catalyst Partners; Former SVP of Marketing and Strategy, Brightcove

Matt Brezina

Co-founder, Xobni

Lesley Gold

Principal, SutherlandGold Group

Jim Hu

Online Media Strategist and Writer

Evan Solomon

VP of Marketing, Justin.TV

Scott Sutherland

Principal, SutherlandGold Group

You'll Learn How To

Develop Your Story

Every startup has an elevator pitch, but that doesn’t mean reporters will care about it. We’ll show you how to build a story that resonates with reporters, bloggers, influencers and customers.

Identify Your Audience

Early stage startups don’t have the resources to be all things to all people. We’ll help you identify the most important audiences you need to reach to grow your business, and what media outlets matter to them.

Get Your Story Told

A great story is useless if nobody ever hears it. We’ll tell you how to get your story told using national news outlets, major tech blogs, specialty trade press, and social media channels.

Use Your Whole Toolkit

At the end of the day PR only matters if it’s driving your company forward. You’ll hear from marketing execs at some of today’s hottest startups on how they are combining PR, design, social media and other tactics to grow their businesses, and how they’re measuring their success.

We're On Twitter!

We'll post more news and interesting links on our @prbootcamp twitter account. You should follow us on Twitter here.

Any Questions?

We're here to help! Please contact Jennifer Lauricella at (415) 848-7162 or jennifer@sutherlandgold.com

Workshop Organizers

We Speak Startup

We’re a proven full service Public Relations firm that specializes in tech startups. We’re a small nimble team that focuses on getting game-changing results right away, without wasting time on things that don’t matter. Just like our clients.